Burton Group’s New Research Model Ready for Tough Times

According to MarketWatch, Burton Group ( www.burtongroup.com) has announced plans to develop a research T1 model that will be available for 2009.

“Burton Group IT1 offers a complete spectrum of research and advisory tools via a simplified licensing model which includes company-wide access to all of the firm's research coverage areas and unlimited analyst dialogues. This approach is unique compared to traditional analyst firm pricing models that limit access by selling individual seat licenses.”

And interestingly…

“Burton Group's client base is comprised of 85% percent enterprise IT end-user organizations in aerospace, automotive, financial services, education, energy, government, healthcare, insurance, manufacturing, pharmaceuticals, and retail. Burton Group projects more than half of its current clients will adopt its new IT1 research license model in 2009.”

What do you think are the keys to their success?

Hottest IT Jobs

In a recent research study done by Forrester, discussed here at InfoWorld, they released what their analysts believe are the hottest jobs in IT. The hottest of all jobs available were information/data architects and information security experts. Making the extremely hot list was data/content oriented business analyst, business architect, enterprise architect, and vendor management experts.

Of all the jobs on the list, Forrester found that these attributes were most important characteristics in all the jobs listed:

* Local knowledge of the business industry or region.
* Cross-discipline knowledge; understanding both management practices and customer groups.
* Those willing to take on high-risk roles that, if successful, will have a major impact on the business.
* Limited external supply; that is, while an outsourcer may be willing to supply 500 coders, the benefits of finding you a half-dozen enterprise architects is not worth their while.
* Consistency with technology, vendor, or industry direction, meaning rapid changes in technology; an example is how mobile put a higher demand on real experts who have domain-specific knowledge.