According to MarketWatch,
“Burton Group IT1 offers a complete spectrum of research and advisory tools via a simplified licensing model which includes company-wide access to all of the firm's research coverage areas and unlimited analyst dialogues. This approach is unique compared to traditional analyst firm pricing models that limit access by selling individual seat licenses.”
And interestingly…
“Burton Group's client base is comprised of 85% percent enterprise IT end-user organizations in aerospace, automotive, financial services, education, energy, government, healthcare, insurance, manufacturing, pharmaceuticals, and retail. Burton Group projects more than half of its current clients will adopt its new IT1 research license model in 2009.”
What do you think are the keys to their success?
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